Association replaces trade show with new events meant to directly connect with buyers of winter-related sports gear and experiences Snowsports Industries America sold its long-running trade show in 2017, but the association isn't getting out of the events business. Instead, it is rethinking its audience. SIA recently announced that it had purchased two consumer-focused winter sports shows in Boston and Denver. As a result, the Park City, Utah-based group became the latest association to expand into business-to-consumer events. "Consumers really seemed like the next logical step," SIA COO Maria McNulty told CEO Update. "We took a couple years to assess the landscape and… Read More